Lincoln enjoys Continental lift
Reborn flagship buoys entire lineup
A year after the Lincoln Continental came back to life, dealers and company officials say the flagship sedan is not only selling well and steadily gaining market share, it's boosting the fortunes of other Lincoln vehicles.
The return of the Continental nameplate after a nearly 15-year absence drew curious customers into showrooms after its introduction in September 2016. When some decided they couldn't afford the $45,925 base car, including shipping — it's nearly $82,000 for a fully loaded, swanky Black Label variant — they opted to buy an MKZ sedan, MKC crossover or other Lincoln.
"It's become a springboard to selling our other products," said Chris Poulos, general manager of West Point Lincoln in Houston. "When you look at what it does for people coming into the store, it's huge. I think it brought us fully back to relevance. Lincoln is growing because of it."